Are you someone who would like to earn income by writing? A lot of would-be at home workers turn immediately to writing when pondering how to eliminate the usual commuter job. Yet, it is not so easy to find legit work at home companies or gigs that also have doable writing jobs. Fortunately, you don’t have to look for anyone to hire you to write. Instead, you can take the time to write a book and earn a good income from its sales.
Am I suggesting that famous “great American author” dream of so many writers? No (though, why not give that a try, too?), instead, I am suggesting you become a “publisher”, or if you prefer a “self-publisher”. You can write about almost anything that is of interest to you and find an active, buying public thanks to the Internet, which offers one of the legit work at home opportunities for those eager to write.
How to Earn Money Writing
There is an old saying that suggests that “everyone has one good book in them”. Whether you believe that to be valid, there is truth to it. However, that old saying does not say that everyone has one “bestseller” in them. That’s an entirely different matter.
Bestsellers are those books that sell in the millions and earn their creators piles of money and prestige along the way, but they are not always the most enduring or iconic books.
After all, there are many fiction books that strike a chord when they appear on the market, but which will not likely endure over the ages like many of the “classics”. For example, the Twilight series and the Fifty Shades books sell in the 100s of millions, but there are not many who say that both rate alongside books like The Great Gatsby or The Grapes of Wrath.
Now, before you get annoyed because you are a fan of one or both of the former and not a big fan of one or both of the latter two books, let’s just consider my point:
We can agree that everyone probably has at least one good book in them. And, it is quite likely that a good book is one that you can make good income from without it also becoming a bestseller.
In this article, we are going to look at how writing a good book can, in fact, help you to earn a tidy sum on a regular basis, and all without selling in the millions. It has to do with two of my most favorite activities, blogging and affiliate marketing. Though many think of them as almost the same thing, they are not. We are going to learn about the differences between them and then recognize how you can use them to write a good book (or two, or ten) and start to take in a lot of income around it.
Earn Income Writing: Blogging vs. Affiliate Marketing
As you will have read in some of our other articles on affiliate marketing, it is also referred to as publishing. This is because the affiliate marketing method uses the following steps:
- You find a product or service you wish to promote (you are the publisher and the affiliate product or service is the vendor or supplier)
- You create material that attracts potential buyers
- Through your material, buyers use your personal affiliate links to make the purchase
- You earn a percentage of the sale
It really is that easy, and you can do it in an astounding number of ways. For example, you can focus your publishing on a particular area of interest; let’s say cooking. Through writings that might include blogs, website content and the creation of infographics, you attract an audience. You might also create videos, podcasts and other “content”. Throughout it all, you make those links available. You might sell cookbooks and use Amazon affiliate links. You might sell cookware and use links from an affiliate site. You could emphasize any number of products and find an array of reliable affiliates through which to sell. The point is that anyone seeking legit work at home opportunities and who wishes to earn income writing has to consider affiliate marketing.
At this point, you probably already recognize the key differences between blogging and affiliate marketing. Blogging is not always targeted towards a specific reading audience. It is often a more personal statement and may (or may not) be the ideal spot for sharing recommendations or looking to make a sale.
However, pair it with affiliate marketing and you convert it into a potent marketing tool. As we explained in our article Up Your Affiliate Game, though, you as the writer or publisher need to determine a few things. These things relate to the topic you intend to write about and how it can become a tool for affiliate marketing success.
“But wait,” you might be saying. “You said this would be about writing a book and making a steady income from it. What’s the blogging and affiliate marketing go to do with it all?”
That’s a great point, and it’s important that you understand the relationships at work here.
How Your Book Can Let You Earn Income Writing Blogs and Affiliate Marketing
As I just started to explain, your book (and your blogging and affiliate marketing), will need to focus on your intended target audience. Typically, you will want to narrow that down to a niche. Again, let’s use food as an illustration.
You want to spend your time writing about food, but it cannot be that general. So, you say you want to write about organic food. Okay, but that still remains too general. Is it going to be writing about cooking organic food? Growing organic food? Buying organic food?
Narrow it all down to your niche and then narrow it down to the slimmest sector. Don’t make it too obscure because you also have to have that commercial appeal. Always remember that example of the bestsellers used at the beginning of this article. It’s okay to aim at creating your own The Great Gatsby, but keep in mind that it may need to appeal to an audience as wide as that which purchased the entire Twilight series, theoretically speaking.
In other words, you may see that the biggest appeal for your organic food niche is in the cooking and preparing organic foods. In that segment, you can write a cookbook or a book about the many health benefits available from an organic diet. In the text, you can weave any number of URLs for your affiliate relationships. You might talk about organic supplements in one chapter, organic health shakes in another, and go on to canned goods, shelf stable nut milks, and recipes – all of which have those links that earn you profits on each sale.
So, what do you have? With some basic planning, you come up with an idea about writing the “Ultimate Guide to Life with Organic Foods”. Is that title the powerhouse you want it to be? Maybe. The way to find out is to use online resources to test the click ability of the terms in the title. Just take the time to use the Google keyword planning tool to see where you might punch up the title with more effective words.
Why would that matter? Because, you want the title to use the strongest keywords for your market. This allows it to appear when someone types in those relevant terms at sites like Google or Amazon. This gives the book a competitive edge and it is going to be useful as you develop your affiliate marketing campaign around it.
Once your title has been fortified as an effective part of your marketing effort, you can then use your affiliate sites to find out just which goods or services are best to integrate into the text. We already looked at a few ways that can play out. I recommend the most popular affiliate sites to start. Use their search engines to see how your concept ranks in terms of its popularity and number of products available.
The sites below are some of the best for the new affiliate marketers out there:
Once you have discovered how your concept can work with the products or services they have available, go ahead and create your accounts with them. Get all of your links and organize them according to their appearance in your book.
Start Earn Income Writing: Organizing the Book
Most writers would say that you get the best results in book writing when you start with a basic outline. This starts with you taking a moment to itemize what you want to cover in the book. Make a bullet point list of the topics. Do any of them have clear areas of overlap? Maybe there are duplicate concepts? Perhaps something is not all that relevant to the actual topic?
This is the time to refine the message and streamline the information. Then, start with your introduction. What is the book about? What sort of voice are you going to use with the readers? Will you be chatty and humorous or business-like and even scholarly?
Whatever voice you choose, remember that it is going to have to be used in the blog. You may find it easier to build an audience if you tune that voice into the blog audience’s preferences. For instance, just because a book might be about business, it doesn’t have to be written in an overly serious or technical manner.
Find the voice that works for you and what you have to say, and then stick with it.
Once you have the introduction and those bullet points, take the time to organize the points into a logical progression. Usually, writing the introduction allows you to do that quite easily as it is a sort of explanation of the way the topic is going to be explored.
Now comes the part that lets you earn income writing. It is here that you have to look at all of the URLs or affiliate links you have chosen for the text. You can use the same links more than one time in the book, but be sure to have as many as possible in each chapter.
Once you have the basic outline and the positions for the links, it’s time to write. This can be a lot more difficult than you might imagine, and it is why you may want to “cut your teeth” by doing some blogging.
In fact, you may decide that blogging first and putting together the book second is the way to go. Why? Because many books made available by bloggers are really just nicely organized collections of previously published blogs!
As a simple example, you might be writing about food. You write the first blog and explain what you intend to do (that’s your introduction to the book). The next blog you write begins to dive into the benefits of organic foods. This is your first chapter and you can cover all of the points in individual blogs (with individual affiliate links), and then stitch them seamlessly together when organizing the book.
Do this as you go through each chapter, and quicker than you know it, you have a book you can market through your developed social media networks and so on. Then, you can begin to enhance your content by creating podcasts, social media posts, videos and any number of other materials for the Internet.
Though you can opt to make your book available in print form, it serves you much better as a digital file. Why? This enables those affiliate links to be continually active. So, someone reads about an organic supplement you suggest, clicks the link on their device and purchases it. You now made money after the sale of the book, and will probably continue to do so if you chose affiliates with quality products that they continue to use long after reading the book and recommending it to others.
As one of the most legit work at home opportunities, affiliate marketing is a fantastic opportunity for almost anyone. If you want to earn income writing books, start with an exploration of the ways that blogging and affiliate marketing can open the door to opportunity.